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Tony Willicombe


Tony is a highly versatile, commercially-driven General Manager with a successful career in high-growth SMEs and the international corporate sector, including O&G precision engineering, automotive, FMCG food, aerospace and electronics. Known for his strongly team-oriented and collaborative approach to successful transformational leadership, engaging with stakeholders at C-level / Board to deliver ‘fit for purpose’ restructuring and ‘right-sizing’, driving change, creating value and improving profitability by designing and executing effective Lean turnaround strategies and roadmaps. Tony’s qualifications include a Chemistry degree from Aberystwyth University and a Master’s in Business Administration degree, majoring in Strategic Manufacturing Management, Change Management & Innovation and Corporate Finance. He also qualified as a Chartered Management Accountant earlier in his career.

Tony and better half, Ceri, have been married for over 30 years, have three daughters and two recent grandchildren.